March 12, 2023
4 min watch
Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.
In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, provide insights on how diversified content and a balanced portfolio are important for a practice website in terms of artificial intelligence.
“If the search engines are going to change how SEO is done, then you have to make sure you have great reviews, great social media, great content marketing, great email marketing, so you have to have a balanced portfolio,” Evans said.