Specialists discuss importance of digital presence for successful practices

In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss the importance of an ophthalmology practice’s digital presence by defining what is meant by “digital agency.”

“When you say digital agency, what it means is that it’s an agency that specializes in promoting practices online or in social media spaces,” Evans said.