Humans only have a few basic needs to survive. Although one can stay alive for days without water, food, and shelter; it only takes a few minutes to expire without air. That is how vital air is to our lives, and yet we tend to take it for granted just because we cannot see it. In fact, the quality of the air we breathe plays a huge impact on our health as an average adult breathes around 11,000 liters of it in a day.
When the air is polluted, it poses serious threats to the health of our planet and ourselves. It creates a blanket around the Earth that traps heat, causing climate change. Additionally, with around seven million premature deaths caused by air pollution each year, it is now considered the “world’s largest single environmental health risk,” according to the World Health Organization (WHO). They also reported that 9 out of 10 people worldwide breathe polluted air. Meanwhile, the United Nations (UN) has previously stated that more than 80 percent of residents in urban areas they monitor are exposed to air quality levels beneath WHO’s guidelines.
Alexander Hjertstrom is one of those who experienced the side effects of air pollution firsthand during his travels. He then raised the issue with his long-term friend Fredrik Kempe upon returning home to Sweden. Together, they created Airinum–a sustainable solution to protect people from the harmful impacts of air pollutants. The founders made it their mission to provide people with an everyday accessory that reduces the health risks of climate change. Through progressive science-led product development combined with Swedish design principles, Airinum masks were launched in 2015.
Today, Airinum continues to provide knowledge and products with hopes of empowering people to take charge of their health and actively contribute to a better future. Their variety of masks offer unparalleled defense against unclean air and the sun, and wearing them is a simple measure to optimize your health and consequently prolong your life.
This is the Urban Air Mask 2.0, a reusable and adjustable mask that filters air pollution, smog, pollen, allergies, and bacteria; and the Lite Air Mask, which provides advanced protection and lightweight comfort.
New variations have also just arrived. You may now pre-order the Air Mask Active–Airinum’s most advanced mask with outstanding breathability, fit, and protection during activities. On the other hand, the Light Face Mask–a lightweight mask that has UPF 50+ protection–will be available on June 28.
In addition to these innovative product launches, the brand has also released fresh color variations and collaborations with Marine Serre, Bally, and UNDERCOVER. These latest drops and collaborations have been worn by famous personalities like Gwyneth Paltrow and Pharrell Williams who also made their contribution toward a better planet via The Airinum Fund. In partnership with Milkywire, this initiative supports projects working to raise awareness about climate change, inspiring people to join the movement towards a cleaner, healthier tomorrow.
Airinum also donates a percentage of its collaboration profits to the fund via the Swedish platform which promotes the UN Sustainable Development Goals by supporting impactful grassroots nonprofits.
You can contribute to this cause, too! Through Airinum masks, you won’t just be protecting yourself, but also the planet.